In today’s social media-driven world and instant updates, good news travels fast, but bad news travels faster. When your company is facing a crisis, eyes are watching; fingertips are ready to alert the Twitterverse of your fate. Will supporters be able to stand by your side and announce that you are expertly leading your team to calmer waters? Or will you falter, allowing the skeptics to pronounce that you’re sinking? The way you respond to the crisis at hand will not only determine you and yo...
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