About

We believe better leaders build better organizations.

At Trinity Training & Development we’ve spent twenty‑three years proving that people development works.

scroll

The Story

How we got there

Trinity wasn’t built on a hunch. It was built on a belief: that people development isn’t a perk. It’s a business strategy.
‍
‍When Adam Boyd acquired Trinity Training & Development, he brought together two practices under one roof: the sales development work he’d built through The Northwood Group, and the leadership development work that Trinity had been refining for two decades through the Front Line Leadership program.

Today Trinity serves both sides of the growth equation. We build better sellers, and we build better leaders. The common thread is simple. Every program we run is practical, measurable, and built for the real world your people work in. Not the world a textbook describes.

Twenty‑three years in, we still believe what we believed on day one. Every person has more to give. The job of leadership is to build the systems that let them give it.

Our Belief

Every person has more to give. Most organizations just haven’t built the systems to help their people achieve their full potential.

We exist to build those systems, so your people grow and your business grows with them.

Team

The people behind the work.

Trinity is a partnership of practitioners. Sales operators, leadership coaches, and consultants who’ve done the work before they teach it.

Leadership

Professional man in a dark suit jacket and white shirt against a plain gray background.

Adam Boyd

President · Trinity training & development

Adam Boyd is the President of Trinity Training & Development, home to Front Line Leadership and a boutique sales development team. He has worked in leadership and sales development since 2008 with one focus: build practical training and development for the people who make organizations run: frontline supervisors and sales teams.

Today he leads two teams.

A group of sales consultants and coaches who serve growing companies by developing skills, installing sustainable infrastructure, improving sales leadership, and recruiting the right talent.

A team of leadership facilitators who serve manufacturers, construction firms, energy companies, and distribution operations, helping frontline leaders develop the skills they never got on the way up.

He has done the work he teaches. He has worked with more than 150 companies, from $5 million services firms to billion-dollar operations. He has been a VP of Client Sales at Beneplace, a VP of Sales at Sedera, cold-called CEOs, and closed seven-figure deals. He is the author of The Four Pillars of Your Sales Engine and co-author of "Succeed The Sandler Way."