Est. 2003 · Austin, Texas · Twenty‑Three Years of People Development

Equip Your Leaders.
Elevate Your Organization.

Actionable leadership and sales strategies that create lasting behavior change.

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23
Years
17,000+
Leaders Trained
400+
Companies Served
25
Industries
Partial Client List

Trusted by companies that see their employees as their advantage.

Eight of Three Hundred
Solutions

People make a business. We make your people better.

Two businesspeople smiling and giving each other a high five at a desk with laptop and papers.
01
Sales Development

Your sales team has a process problem, not a people problem. We fix the process.

  • Sales training
  • Sales leadership development
  • Sales and GTM advisory
  • Sales recruiting
Three workers in safety helmets and vests discuss in a warehouse with stacked boxes and shelves.
02
Leadership Development

Your frontline leaders were promoted for being great at their jobs, not for knowing how to lead. We fix that.

The Front Line Leadership Program runs on a separate site dedicated to leadership development, where you can explore the full curriculum and enroll.
Results in their words
01
Sales Development
“I originally hired Trinity to help me freshen up my team. I thought we’d do a one‑day event. We kept them around for over 7 years.”
Cole Harmonson
Founder & former CEO, Far West Capital
02
Sales Development
“I can’t emphasize enough what a rewarding and incredibly positive experience it has been to partner with Trinity Training & Development.”
Mary Jane Burton
Manager of Learning & Development, Sabra
03
Sales Development
“I’ve seen first hand, across two companies, how the Trinity team delivers repeatable results.”
Howard Schaffer
Former GM & SVP, Offers.com (acquired by Ziff Davis)
04
Sales Development
“The Front Line Leadership Program has improved our company’s locations across the USA.”
Michelle Taylor
Lufthansa Technik North America
05
Sales Development
“Adam Boyd delivered highly practical coaching focused on complex enterprise sales — helping our team navigate multi-stakeholder deals, sharpen discovery, and advance more strategic conversations. Relevant, actionable, and immediately valuable.”
Diana Nevolo
Senior Director, Iodine Software
06
Sales Development
“The sales training was practical, engaging, and immediately applicable — our closing rate increased by 16% and average revenue by 12%. I highly recommend the Trinity team to any organization looking to elevate sales performance.”
Mike Shirley
Chief Sales Oficer, HomePro Technologies
Assessments

Three assessments.
One picture of your people.

Before we develop your team, we understand them. Each tool surfaces something the others can’t.

01
Intelligence

Aptive Index

Faster and smarter people decisions.

AI-powered insights into work styles, communication, and team dynamics. Built on behavioral science.

New · AI-Powered
Learn More
02
Sales DNA

Objective Management Group

Find the talent that can sell and will sell.

OMG isolates Sales DNA, surfaces blind spots, and shows each rep exactly where to grow.

Predictive · Sales-Specific
Learn More
03
Behavioral

DiSC

Decode how your people work.

Behavioral style assessment. Self-awareness, communication, and stronger workplace relationships at the team and individual level.

Wiley Certified Distributor
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Solutions

The way we work, refined over twenty‑three years.

For sales organizations
01

The Trinity Framework

Four pillars. One playbook. The system we use to take a sales organization from inconsistent to compounding.

01

The Four pillars

02

Sales Management Development

03

Sales Development

04

The Playbook

Explore the framework
FOR FRONTLINE LEADERS
02

The Front Line Philosophy

Ten modules. Twenty-three years. A practical toolkit for leaders who were promoted yesterday and need to lead today.

01

The shift from peer to leader

02

Coaching that lands

03

Holding the line on accountability

+7

Seven more modules

Explore the framework
Results

The numbers our work produces.

Four real engagements, hard numbers, no vanity metrics. The full case stories live on the Results page.

23%
Results

Increase in average order value after rebuilding the qualification stage of the sales process.

Sales Development
70%
Close Ratio

Increase in close ratio after deploying differentiated positioning and competitive playbooks.

Sales Development
CRO
Promotion · Public Company

A personal coachee promoted to Chief Revenue Officer of a
publicly-traded company.

Executive Coaching
15%
PRICE INCREASE

Increase in pricing power without a drop in conversion rates after implementing value-based selling.

PRICING STRATEGY
Advisory

Not ready for a full program?

For founders and growing businesses, we offer hands‑on advisory. Go‑to‑market strategy, sales process design, and the kind of direct guidance that only comes from someone who’s built it themselves.

Book a conversation
Get Started

Your team has huge potential. Let’s realize it.